Hospitality
design.
Concept, interiors, and creative direction for places to stay, gather, and return to.
Led by Jordan Iverson. Working with independent and boutique hospitality properties throughout the U.S.
The 505.
Design + interiors + furnishings
Creative direction: brand + identity
Eugene, Oregon
Eight individually designed apartment suites in a renovated downtown building. Each has its own character, with kitchen and living spaces for guests who want the flexibility of an apartment during their stay.
The Local.
Design + interiors + furnishings
Creative direction: brand + identity
Eugene, Oregon
A renovated roadside motel with 11 guest rooms and neighborhood shops, designed as a base for exploring Eugene and Oregon. The interiors draw on Pacific Northwest colors and materials, with artwork I created for the property.
What we shape.
A clear creative direction for your property, from the first concept to the details guests remember.
Jordan leads the design vision. Your architect, engineers, and contractor develop the technical documentation and deliver the construction.
Concept + brand direction
The property’s guiding idea, visual identity, and story, expressed through its spaces and guest experience.
Space planning + guest flow
Concept layouts for rooms, lobbies, and gathering spaces, with attention to circulation and the moments that define a stay.
Interiors + material direction
Palettes, finishes, tile, fixtures, and lighting direction brought together as a coherent interior.
Furniture, lighting + objects
FF&E direction and sourcing recommendations that carry the concept through to the pieces guests use every day.
Presentation + handoff
Visual presentations and design direction to align owners and give the project’s technical team a clear creative reference.
Ways to work
together.
Design support shaped around your property and the decisions ahead.
Each engagement begins with a defined scope, deliverables, timeline and revisions.
The Vision Review
A focused review of your property’s design and positioning, with clear priorities for what to explore next.
Concept & Design Direction
A cohesive direction for key spaces: concept, layouts, interiors, finishes, furniture and lighting, brought together in an owner presentation.
Full Repositioning + Brand
A property-wide approach connecting the concept, guest journey, interiors and furnishings with brand and identity direction.
Working together.
Discovery. Align on the property, guests, ambitions, budget, and the decisions ahead.
Concept + direction. Develop the agreed design scope through layouts, visual references, materials, furnishings, and presentations.
Handoff. Give your technical team a clear design direction to carry forward.
Each engagement is scoped around the property. Construction, build management, procurement, and site supervision remain with your team.
Tell us about
your property.
Share the location, your plans, and what you would like the guest experience to become.
If you know the room count, project stage, or timing, include those too.
Start a hospitality conversation
Based in Eugene, Oregon. Working throughout the United States.