JORDAN IVERSONSTUDIO
25+ YEARS OF CRAFT
EUGENE · OREGON
FOR INDEPENDENT & BOUTIQUE HOTELS

BOUTIQUE
HOTEL
DESIGN

& Creative Direction

Concept design, interiors, and brand direction that turn good hospitality properties into places people remember and book again.

Start the Conversation See How It Works
THE APPROACH01 · A DESIGN-LED START

I come in early, when vision matters most.

Jordan Iverson Studio shapes the concept, interiors, and guest experience of independent and boutique hospitality properties: the look, the feel, and the story that make a place worth remembering. My work happens at the front of a project, where a clear point of view is worth the most.

Then I hand off a build-ready package to your architect, drafter, and contractor. It's a leaner, more decisive path than a full-service firm. Stronger taste, fewer layers, and far less of your time, so you can commit with confidence before the big spend begins.

I help owners make better
design decisions earlier.

WHAT I DO02 · SCOPE OF WORK
  • Concept & Creative Direction
    The guiding idea and identity for the property
  • Brand & Story Direction
    Name, identity & the narrative guests feel
  • Space Planning & Guest Flow
    Layouts, circulation, room mix & key moments
  • Lobby, Lounge & Room Concepts
    Signature spaces that set the property apart
  • Interiors & Finish Direction
    Palettes, materials, tile, fixtures & lighting feel
  • Owner Presentation Decks
    Clear visuals to align partners & investors
  • FF&E Direction
    Furniture, lighting & decor with a full sourcing list
  • Architect / GC Handoff Package
    Build-ready direction for your technical team
HANDLED BY
YOUR TEAM
Permit drawings, stamped architecture, engineering, construction documents, procurement, and on-site supervision are carried by your architect, drafter, and contractor, keeping my scope efficient and your overall cost lower. Your contractor owns how it gets built; I own how it looks, feels, and books.
SELECTED WORK03 · BOUTIQUE HOSPITALITY

Every room, its own identity.

YOUR PHOTOThe 505 guest room
YOUR PHOTOSuite detail
YOUR PHOTOKitchenette
YOUR PHOTOLounge
YOUR PHOTOthe 505 Rockstar
YOUR PHOTOthe Local Kitchenette
YOUR PHOTOthe Local Guest Room
THE 505 & THE LOCAL · EUGENE, OR — DESIGN, INTERIORS, FF&E & BRANDING
THE DIFFERENCE04 · A LEANER PATH
JORDAN IVERSON STUDIO
TYPICAL FULL-SERVICE FIRM
BEST FOR
Owners who want a stronger concept and clearer direction, fast
Owners who want one team to manage design through execution
PRIMARY VALUE
Vision, taste, speed & decisive direction
Full delivery, drawings, coordination & install
YOUR TIME
A few key touchpoints, mostly async
Ongoing meetings across every phase
COST PROFILE
Lean & focused, concept-stage value
Higher, with broad scope, staffing & execution
PERSPECTIVE
Hotel owner, investor, developer & builder myself
Designers first
THE OWNER'S PERSPECTIVE
I've owned and operated boutique hospitality properties myself, and I bring 25+ years as a real estate investor, developer, and builder to every recommendation. It's how I make design choices that make sense for the budget, the build, and the guest, and just feel right.
HOW IT WORKS05 · A LOW-TOUCH PROCESS
01
Discovery
A short brief and one kickoff to align on vision, guests, budget, and goals.
02
Concept & Direction
Layouts, finishes, FF&E, and brand direction, delivered as one clear package.
03
Handoff
Build-ready direction your architect, drafter, and contractor carry forward.
04
Furnish & Finish
An optional final touchpoint as interiors come together on site.

One or two key touchpoints, not a standing seat in every meeting.

WAYS TO WORK TOGETHER06 · ENGAGEMENT
01
The Vision
Review
A focused design and positioning review for owners who want clarity before committing to a larger project.
REVIEW · DIRECTION · PRIORITIES
MOST REQUESTED
02
Concept & Design
Direction
The full design vision for key spaces: concept, layouts, interiors, finishes, FF&E direction, and an owner presentation.
CORE · INT + FF&E · PRESENTATION
03
Full Repositioning
+ Brand
Comprehensive repositioning across the property: concept narrative, guest journey, interiors, FF&E, plus brand and identity direction.
PROPERTY-WIDE · BRAND

Engagements are scoped per property and quoted as a fixed fee by phase, or as a percentage of the furnishings or project budget. Every scope is defined up front with set deliverables, timeline, and revisions, and confirmed after a short discovery call. Custom-quoted; no surprises.

START THE CONVERSATION

LET'S MAKE
A PLACE WORTH
REMEMBERING.

Tell me about your property and what you'd like to change. Share a few details and I'll follow up to see if it's a fit.

ONLINE
iversonsignaturehomes.com/studio
STUDIO
Eugene, Oregon
JORDAN IVERSONSTUDIO
A practice of Jordan Iverson Signature Homes, a dba of Iverson & Company, Inc.
Concept design & creative direction; not construction documents. © 2026. All rights reserved.